Turm des Monats

In der Rubrik "Turm des Monats" finden die Besucher der Turm Rietberg-Seiten Anregungen rund ums Thema Schach: Das können lohnende Bücher und Trainings-DVDs sein, aber auch interessante Internet-Seiten oder Hinweise auf spannende Turniere. Die Tipps erheben keinen Anspruch auf Vollstandigkeit und wollen das Rad (bzw. das Schachquadrat) nicht neu erfinden, sondern Anstöße und Anreize geben. Jedes Vereinsmitglied ist außerdem eingeladen, die "Türme" zu kommentieren und (an den Vereinsabenden oder per Mail) eigene » einzusenden.

Alle Türme

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• 3. How is social media used in PR? Social media provides opportunities for
  additional exposure of media coverage that comes as a result
  of PR. Sharing a story in The Wall Street Journal that features your company LinkedIn, for example, will get the story-and your name-in front of both current and potential followers that wouldn’t
  see it otherwise. It also provides these followers
  with third-party validation that can’t be achieved
  through advertising. PR, social media and marketing campaigns will generate the
  biggest impact when they work together seamlessly to share the same messages, at the same
  time, across multiple channels. This will ensure that your brand is consistent across all of its platforms, making your core offerings
  clear and memorable to as many target audiences as possible.
  4. What are some ethical considerations in PR?
  Ethical considerations in PR center around the PR industry’s code of ethics, as well as the values of the organization that
  is being represented through PR efforts.
  On a high level, these considerations are most often associated with veracity
  (telling the truth), non-maleficence (doing no harm), beneficence (doing good),
  confidentiality (respecting privacy) and fairness (being impartial and socially responsible).
  PR programs should advocate for the company or brand
  that they’re representing while maintaining the highest standard of accuracy and honesty.
  Communicating false information to the public, or even bending the truth, can raise
  ethical concerns. Historically, PR has led to ethical considerations around a concept known as "muckraking,"
  or, publicly exposing real or apparent misconduct of a prominent individual or business.
  An effective PR program should be able to communicate the value of the company or individual it is representing without dragging their competitors through
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